arkad.studio
The data-focused growth engine for local service businesses.
One workspace that holds your contact graph and acts on it — segment your customers, run outreach, answer replies, publish your site, and watch the numbers move.
Six surfaces. One contact graph.
Everything reads from and writes to the same database of people and organizations — so a reply in the Inbox updates the journey the Console is charting.
01 — Contacts
Every customer, in a real database.
A spreadsheet-fast grid over a real ontology of people and organizations — not a pile of rows.
| Name | Organization | Phone | Segment |
|---|---|---|---|
| Priya Raman | Raman Properties LLC | (415) 555-0132 | Commercial |
| Tom Ellery | — | (628) 555-0177 | Residential |
| June Park | Parkside HOA | (510) 555-0119 | HOA |
| Miguel Santos | — | (415) 555-0184 | Residential |
02 — Personas & Journeys
Know where every customer stands.
Segment contacts into personas and track each one through journey stages — from first call to repeat customer.
Homeowner — repeat1,204 contacts
Lead
216
Quoted
143
Booked
88
Repeat
757
03 — Outreach
Campaigns aimed at segments, not lists.
Email and SMS campaigns run against your personas — and every send, open, and reply lands back on the contact.
| Campaign | Channel | Sent | Replies | Status |
|---|---|---|---|---|
| Spring tune-up reminder | 1,204 | 96 | Sending | |
| Quote follow-up — day 3 | SMS | 143 | 41 | Scheduled |
| Win-back: 12 months quiet | 388 | 22 | Draft |
04 — Inbox
Every reply in one place.
Email and SMS conversations, threaded to the contact — answer, then get back to work.
Dana WhitfieldSMS · 2h
Ray OkaforEmail · 5h
June ParkEmail · 1d
05 — CMS / Sites
Your public pages, on the same platform.
The website layer that runs your brand's pages — so the form a visitor fills lands straight in Contacts.
| Page | Path | Visits / 30d | Status |
|---|---|---|---|
| Home | / | 8,914 | Published |
| Book a service | /book | 2,143 | Published |
| Seasonal maintenance | /maintenance | — | Draft |
06 — Console
The numbers, every morning.
Metrics and charts over the whole graph — the day-to-day operating view of the business.
Revenue booked
$86.2k
+11.2% vs prior
Avg. job value
$583
+4.7% vs prior
Repeat share
62%
±0.8% vs prior
Density over decoration
Every pixel earns its place. Compact, scannable views — no ornamental spacing, no filler.
Color is signal
A neutral base makes the one accent mean something: an action, an alert, the number that moved.
Same patterns everywhere
If you can read one table, you can read them all. Consistency over novelty, in every surface.